in Vol. 14 - January Issue - Year 2013
Growth for 5th Leading International Trade Fair for Industrial Coating Technology from 8 through 11 April 2014 in Karlsruhe (Germany). In Great Demand: Booth Floor Space at PaintExpo 2014
Oberboihingen – 18 months before the next PaintExpo, more than 160 exhibitors from 14 countries have already made firm bookings for their booth locations. With more than 62,000 square feet, occupied floor space already amounts to more than 50% of all floor space utilised at the event in 2012. This great demand so far in advance on the part of companies from Europe, America and Asia confirms the significance attributed to PaintExpo as a global presentation and procurement platform by suppliers from all areas of industrial coating technology.
PaintExpo’s recipe for success is its exclusive focus on industrial coating technology. The offerings presented by the leading international trade fair within this field are more comprehensive and market-oriented than anywhere else in the world – ranging from pre-treatment to final inspection. As a result, it’s the number one information and procurement platform for users around the globe. Consequently, more than 8000 expert visitors from 63 countries travelled to Karlsruhe to attend the event in 2012. Most of them brought concrete tasks and projects along with them. "PaintExpo has evolved into an international trade fair focal-point for us. We’re represented here by all of our foreign subsidiaries and we’ve fielded lots of qualified RFQs from Eastern Europe, the Benelux countries and Asia. We’ll definitely exhibit at PaintExpo again in 2014", says Rüdiger Strunz, authorized signatory for sales and marketing at CWS Powder Coatings GmbH. This is one of the 160 companies who have already made firm bookings for the leading international trade fair in 2014, and are thus enjoying a full range of options with regard to booth location. Turkish paint manufacturer Pulver Kimya took advantage of this opportunity as well: "We’ll be exhibiting at PaintExpo for the third time in 2014. We picked up lots of new customers at the first two events we participated at. We wanted to book our booth floor space early for the trade fair in 2014, in order to secure an ideal location", explains marketing manager Davit Banana with regard to the early decision. This was a decisive reason for Anuj Gupta too, managing director of Rapid Coat Powder Coatings in India: "When we first participated in 2012, we were surprised at the large number of expert visitors and the broad range of industry sectors they represented. We also discovered that PaintExpo is a worldwide trade fair at which top manufacturers of powdered enamels present their products – and it’s important for us to be part of this platform." The exhibitor list is filled with renowned companies – not only in the field of paint manufacturing, but rather in all of the other exhibition segments as well, for example equipment manufacturing and application technology. Here as well, practically all of the market and technology leaders have already decided in favour of participating: "In the field of coating, PaintExpo is one of our most important trade fairs, and by registering early we can secure various advantages such as our preferred booth location", explains Claudia Haimerl, director of marketing at the Sturm group.
Representative, forward-looking offerings
"Regardless of where products need to be painted, users around the world are generally placing ever higher demands on finished goods. In addition to rising quality expectations, these also include optimised material and resource efficiency, as well as flexibility. As a rule, these demands can only be fulfilled through the use of technical innovations, and these are exhibited by suppliers of industrial painting technology at PaintExpo", reports Jürgen Haussmann, managing director of event promoters FairFair GmbH. And these innovations cover the entire process sequence for liquid painting, powder coating and coil coating. The exhibition programme encompasses coating equipment, application systems and spray guns, liquid paints and powdered enamels, automation and conveyor technology, cleaning and pre-treatment, drying and curing, environmental technology, pneumatics, compressed air supply and exhaust purification, water treatment, recycling and disposal, accessories, measuring and test technology, quality assurance, paint stripping, job-shop coating, services and technical literature. Beyond this, downstream process steps such as printing and packaging are covered as well.
Further information and a preliminary exhibitor list can be accessed at: www.paintexpo.com.