Wheelabrator, part of the Norican Group, has strengthened its global leadership team with the recent appointment of Magdalene Höltke (Magda) as Senior Vice President Global Wheel. Magda will, as part of a planned succession process, take over from Heinrich Dropmann. Heinrich, with his more than 30 years of service at Wheelabrator, will remain with the company but will focus on sales and business development, putting his extensive knowledge and experience to the service of Wheelabrator’s global customer base.

Magda holds a PhD in Organic Chemistry, as well as an MBA, and has spent most of her career working across surface technology and automotive coatings, with nearly 15 years at BASF Coatings in strategic leadership, R&D and technical roles. She joins Wheelabrator from the PETER/LACKE Group where she was Technology Director with European responsibility.

Based at the global wheel blast technology center in Metelen, Germany, Magdawill oversees the entire global wheel blast business from innovation strategy and technology development to sales and business growth.

Lars Priess, President of Wheelabrator, comments: “Magda is joining Wheelabrator at a crucial time in its over 100-year history. Wheel blasting plays a key role in the making of so many things, from cast iron cookware to crucial components for infrastructure and automotive. Since the beginning of this century, new demands on the blast process have emerged: increased automation, improved sustainability, and radical efficiency.

“There are completely new products to treat too: 3D-printed parts, battery housings for EVs, new energy infrastructure. All that means we need to put innovation at the heart of our wheel blast offering in new, faster ways. And that’s what I’ve asked Magda to drive. I’m delighted she’s accepted the challenge.”

Magda adds: “Shot blasting takes me even closer to the surface than my previous roles. It’s an endlessly fascinating process for which Wheelabrator has incredibly strong technology. It’s my ambition to take this technology to a completely new level.

“Never before have we had so many tools at our disposal to continuously improve performance. Data insights, relentless testing, scientific investigation, new materials – they all help design better wheels, better processes, and transform what wheel blasting can deliver as a high-tech, sustainable process. And we’re feeding the latest innovations into our customers’ processes on ever faster cycles. Whether it’s through digital tools, improved wear parts or upgrades and retrofits. That’s pretty exciting.”

Magda’s appointment is part of a series of strategic investments in Wheelabrator’s Global Wheel Technology Center. A bigger test center with 16 machines was established in a brand-new building in Metelen in 2022 and materials scientist Christian Timmer joined the team in January 2024 to head up Wheelabrator’s expanded global testing and lab capabilities

For Information: 

Wheelabrator Group GmbH

Industriestraße 55

48629 Metelen, Germany

Tel. +49.2556.880

E-mail: kontakt@wheelabratorgroup.de

www.wheelabratorgroup.com