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in Vol. 27 - March Issue - Year 2026

An Innovative and Sustainable Paint Shop for CEER, the First Saudi Automotive Company and Saudi-Born EV Brand

The CEER project is currently in the installation phase

The EcoPaintJet Pro paints a contrasting color fully automatically and without overspray

State-of-the-art technology: Dürr’s paint shop of the future

CEER can quickly integrate new models and flexibly increase production capacity using the EcoProBooth modular box concept

Dürr's EcoProFleet AGVs are constantly on the move and transport car bodies flexibly as required

In the Spotlight

Dürr Systems AG is part of the Dürr Group and operates globally in the automotive industry and other markets, specializing in painting technology, final assembly, dispensing technology, and consulting. As a market leader, Dürr designs and implements turnkey systems and manufactures high-quality machines and robotic technology, as well as production lines for battery electrodes. The company has proven expertise in digital and sustainable solutions. As of 2025, Dürr Systems AG employs around 6,700 people. The Dürr Group is one of the world's leading mechanical and plant engineering firms, with particular expertise in the technology fields of automation, digitalization, and energy efficiency. Its products, systems, and services enable highly efficient and sustainable manufacturing processes—mainly in the automotive industry, for producers of furniture and timber houses, as well as in the assembly of medical and electrical products and in battery production. The Dürr Group generated sales of €4.7 billion in 2024 and currently has around 18,000 employees and 130 business locations in 32 countries. Since the sale of its environmental technology division at the end of October 2025, the business has been consolidated into three divisions: • Automotive: painting technology, final assembly, testing and filling technology, as well as coating systems for battery electrodes • Industrial Automation: assembly and test systems for automotive components, medical devices, and consumer goods, as well as balancing technology solutions • Woodworking: machinery and equipment for the woodworking industry

Dürr Builds an Innovative and Sustainable Paint Shop for CEER, the First Saudi Automotive Company and Saudi-Born EV Brand. Dürr is building an innovative and sustainable paint shop for CEER, the first Saudi automotive company and Saudi-born EV brand. The order was placed back in 2023, and the project is currently in the installation phase. AGVs will transport car bodies flexibly between stations based on demand in the modular system. The latest application technology paints the interiors and exteriors of electric vehicles in the same box. In addition, there will be a box for fully automatic two-tone application without overspray. High-tech and sustainability go hand in hand. Dürr supplies the latest generation of ovens which, combined with electric exhaust air purification systems, save energy and reduce CO2 emissions. The new facility will be one of the most advanced paint factories in the automotive world.

For the first time, Dürr is fully implementing its Paint Shop of the Future concept at CEER. The modular design includes the latest innovations to drive complete automation. The plant uses digital solutions from Dürr’s DXQ product family to reduce downtime and maximize system efficiency. The new system at the CEER Manufacturing Complex, located in King Abdullah Economic City, will begin production in the fourth quarter of 2026.

Efficient High-Tech Products Benefit the Environment

CEER relies on Dürr's new generation of ovens. The EcoInCure heats the body from the inside, allowing massive body components to be reached more directly. This is particularly advantageous for electric vehicles, as they require—among other things—well-reinforced rocker panels to protect their batteries in the event of a side impact, while simultaneously preventing overheating in thinner parts of the body shell.

This drying method is more environmentally friendly, reducing the required heating process time for the body by up to 30% compared to conventional systems. An Oxi.X RV from Dürr CTS cleans exhaust air from the oven using the principle of regenerative thermal oxidation (RTO). The oxidation reactions that purify the process exhaust occur entirely within the heat exchange media. Since the system operates using electricity, there is no open flame and therefore none of the unwanted by-products of flame combustion.

Another notable feature is Dürr’s EcoPaintJet Pro, an award-winning, overspray-free painting system. CEER can utilize this to offer its customers cars with a two-tone paint finish. The EcoPaintJet Pro technology marries customer-specific product design with automated production. Bodies can be painted with two contrasting colors simultaneously, reducing paint consumption and eliminating plastic waste, since the EcoPaintJet Pro does not require masking with adhesive tape. The system can also paint complex patterns, such as lettering and logos.

“Innovation is a key driver of performance and sustainability in vehicle production. The paint shop of the future will deliver great flexibility, energy and paint efficiency, and exciting premium vehicle paint finishes,” said Dr. Lars Friedrich, CEO of Dürr Systems AG. “We are pleased to have the opportunity to partner with CEER to create one of the most modern car production lines in the world.”

Flexible Box Concept Instead of Rigid Painting Lines

CEER can swiftly incorporate new models and easily scale production capacity with the paint shop of the future. The key lies in implementing a modular concept, where flexible EcoProBooth boxes replace traditional lines with rigid cycle times. In the box concept, robots paint the interior and exterior of car bodies in just one box.

The new universal atomizer from the EcoBell4 Pro series meets the highest painting quality standards. Dürr’s EcoProFleet AGVs are constantly in motion and flexibly transport bodies between workstations and the high-bay warehouse based on demand. DXQlogistics.control, Dürr’s tailored software solution for AGV control logic, digitally controls material flow based on work deck utilization, equipment, and availability.

Smart Factory Enabled by DXQ Software

Digital solutions from Dürr's DXQ product family turn CEER's paint shop into an intelligent factory. The DXQcontrol modular solution is an innovative manufacturing operations management (MOM) system with a microservices architecture that delivers a high level of flexibility and consistency. The MOM comprises over 50 functionalities for manufacturing planning, execution, control, monitoring, optimization, and predictive analysis.

DXQanalyze provides information based on specific systems and applications, enabling it, for example, to forecast the remaining service life of system components or to establish links between quality results and machining processes—taking transparency regarding the operating behavior of machines and systems to a whole new level.

“Our goal at CEER is to build a world-class manufacturing facility, setting a new benchmark for efficiency and sustainability,” said James DeLuca, CEO of CEER. “This Paint Shop of the Future will place CEER at the forefront of automotive manufacturing innovation, allowing us to offer our customers in Saudi Arabia and the wider region a level of customization they have never seen before. The result will be a more environmentally friendly manufacturing process and the ability to offer customization in car colors, finishes, and intricate details that will excite the public.”

In autumn 2024, Dürr opened its subsidiary, Dürr Systems Arabia LLC, in Jeddah, Saudi Arabia, to further strengthen its customer relations in the region.

For Information:

Dürr Systems AG

Carl-Benz-Str. 34

74321 Bietigheim-Bissingen, Germany

Tel. +49.7142.78-4899

E-mail: carina.lachnit@durr.com

www.durr.com